What exactly is The Connection Journey?

Think of the Connection Journey, as “a customer journey” for your business. It is the strategic pathway for stronger customer relationships that lead to immediate sales and long-term growth. It’s built around four phases — Relevance, Attraction, Trust, and Investment — which together form a clear path to move your business closer to your audiences.

To help you apply it, we’ve packaged the process into a 140+ page playbook, 20+ worksheets, and an AI Advisor that guides you step by step in customizing the approach to your business.

Who is The Connection Journey for?

It’s for all businesses. But in particular this guide is written for entrepreneurs, small business owners, and marketers who want practical guidance to win sales now and grow lasting customer loyalty.

How is this different from other marketing guides?

Most marketing books and guides stop at ideas and inspiration. The Connection Journey is a working manual: step-by-step frameworks, fill-in worksheets, and a built-in AI Advisor for guidance. The Connection Journey is here to help you do the work.

Is the playbook based on real-world results?

Yes. The Connection Journey was developed out of years of agency work and is backed by quantitative research with more than 10,000 responses, linking stronger customer relationships to higher business performance.

Is this a one-time purchase or a subscription?

It’s a one-time purchase. You pay once and get lifetime access to the playbook, worksheets, and the AI Advisor.

What if I get stuck applying the frameworks?

That’s where the AI Advisor comes in. You can ask it how to adapt the frameworks to your business, and it will point you to the right sections or suggest ways to apply them. If you still have questions, you can always reach us directly at connectjourney@relativ.com

How do I receive it?

As soon as you purchase, you’ll get an instant PDF download with all the worksheets. Because the playbook is delivered as a PDF, so you can use it on any device—computer, tablet, or phone. The worksheets can be printed for team use or filled in digitally.

Do you offer refunds?

Because The Connection Journey is a digital product that you keep forever once downloaded, all sales are final. To help you feel confident before buying, we offer the Introduction and Assessment worksheet free of charge so you can preview the approach.